Business
"Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services). Simply put, it is any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors. - wikipedia"
Personnel & Activity
19 Faculty
- 5 Departments
33 Articles
- 318 Total Citations
- 9 Citation Per Article
Departments
Mkt
Environm Studies
Econ & Finance
Informat & Decis Sci
Management & Mkt
Research Themes
Store-in-Store Agreements
Firm Value
Retailer Characteristics
Retail Space Leasing
Brand Image Congruence
Influential Faculty
Wu, Yun
2 Articles, 155 CitationsRicherson, Rob
2 Articles, 25 CitationsSingh, Nitya P.
2 Articles, 24 CitationsFennell, Patrick B.
5 Articles, 22 Citations
Influential Articles
Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility (132 citations)
Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising (23 citations)
Value co-creation in online healthcare communities (23 citations)