Business

"Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services). Simply put, it is any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors. - wikipedia"

Personnel & Activity

Departments

  • Mkt

  • Environm Studies

  • Econ & Finance

  • Informat & Decis Sci

  • Management & Mkt

Research Themes

  • Store-in-Store Agreements

  • Firm Value

  • Retailer Characteristics

  • Retail Space Leasing

  • Brand Image Congruence

Influential Faculty

  • Wu, Yun
    2 Articles, 155 Citations

  • Richerson, Rob
    2 Articles, 25 Citations

  • Singh, Nitya P.
    2 Articles, 24 Citations

  • Fennell, Patrick B.
    5 Articles, 22 Citations

Influential Articles

  • Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility (132 citations)

  • Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising (23 citations)

  • Value co-creation in online healthcare communities (23 citations)